HealthTech and MedTech companies often struggle to translate technical excellence into commercial performance. With long buying cycles, complex decision-making units (DMUs), and heavy compliance burdens, sales conversations are often fragmented — and marketing doesn’t align with the actual sales flow. Teams waste time chasing leads that can’t convert, and no one owns the system.

Example Case Study:
A Dutch MedTech scale-up offered a clinical decision tool to hospitals and GPs. They had great pilots — but after onboarding their first sales team, revenue plateaued. Each rep used their own deck, pipeline stages were unclear, and the founder was still involved in nearly every deal.

AO Systems stepped in to perform a full 8-pillar audit. Within 30 days, we introduced a unified commercial process, standardized their lead qualification method, and created a sales enablement package mapped to their medical and legal constraints. The founder stepped back from daily deals — and their next quarter closed with two major hospital contracts, fully system-driven.

Why This Happens:
Sales in health-related fields isn’t transactional — it’s long-cycle, trust-based, and deeply regulated. Most teams don’t fail due to lack of effort — they fail due to lack of alignment between product, compliance, sales, and delivery. And in early-stage teams, the founder is often the only one who can “sell it right.”

What AO Systems Delivers:
- A structural audit of your sales-to-delivery pipeline

- Role clarity between product, sales, and operations

- CRM and stage design that reflects regulatory checkpoints

- Pitch, deck, and diagnostic frameworks adapted for DMUs

- Enablement flow for scientific or clinical sales reps